Kaito × Flipster: Social Activation
Kaito and Flipster partnered to launch a social engagement campaign designed to drive participation and community growth. As part of the campaign, I developed the key visual system, motion assets, and social content that helped establish a cohesive identity across multiple digital touchpoints.
Brand
Flipster
Role
Art Direction, Design & Animation
Year
2025
Project type
Social Campaign
Creative Direction
The campaign needed to feel energetic, social-first, and highly shareable while balancing the visual identities of both brands. The creative direction focused on bold typography, dynamic compositions, and flashy visuals designed to capture attention across fast-moving digital platforms.
Visual Assets
With the campaign spanning multiple phases over two months, the creative approach prioritised flexibility and scalability. A modular design system, with spot visuals were created to support an expanding library of content across social, motion, and marketing touchpoints.
Motion Assets & Styleframes
Guided by the established key visuals, the styleframes translated the campaign's graphic language into motion, creating a cohesive foundation for animated content across the campaign. The featured animation was developed as the launch asset for the Kaito × Flipster partnership.
