Ignight Capital x Flipster Social Campaign
This project explored the integration of AI-assisted workflows into campaign production, leveraging generative tools to accelerate visual exploration, content creation, and motion development while maintaining a cohesive creative direction. The result was a series of campaign videos designed for use across Flipster's website, social media channels, and digital marketing touchpoints.
Brand
Flipster
Role
Art Direction, Design, Animation
Year
2025
Project type
Animation
The Challenge
The challenge was to explore how emerging AI tools could be incorporated into an existing creative workflow while maintaining brand consistency and production quality. The goal was not to replace traditional design processes, but to identify opportunities where AI could accelerate ideation, visual development, and content production.
AI-Assisted Production
AI-assisted tools, including Hailuo AI, Envato, and Artlist, were incorporated into the production workflow to rapidly explore visual concepts, imagery, and creative directions.
Generated outputs served as a starting point for further art direction and refinement, while critical design elements such as typography, visual hierarchy, and composition were developed manually. This approach balanced the speed of AI-assisted creation with the creative oversight required to deliver a cohesive and brand-aligned campaign.
Outcome
The final outcome was a published campaign video that transformed the project's vision into a cohesive brand asset. The process highlighted the potential of AI-assisted workflows to accelerate exploration and content creation, while reinforcing the importance of creative direction, design thinking, and animation expertise in shaping the final result.