Talon × Flipster: Game on, Trade On
Talon and Flipster partnered to bring together two highly engaged communities: esports and crypto trading. To support the campaign launch, I developed a series of motion-led assets that blended the energy of competitive gaming with the fast-paced nature of digital trading.
Brand
Flipster
Role
Art Direction, Illustration, Animation
Year
2025
Project type
Campaign
Creative Direction & Storyboard
The creative challenge was to establish a shared visual language between e-sports and trading: two distinct yet complementary worlds driven by performance, strategy, and competition. Through storyboarding and styleframe explorations, the campaign identity was shaped around bold typography, energetic motion, and dynamic compositions that captured the excitement of both communities while creating a cohesive experience across all campaign assets.
Styleframes
The styleframes explored how gaming-inspired cues could be integrated with Flipster's existing brand language.
The Outcome
The final campaign successfully brought together the visual identities of Talon and Flipster into a cohesive experience that resonated across gaming and trading audiences. Through a combination of motion, storytelling, and campaign visuals, the collaboration established a strong presence across digital marketing channels while celebrating the intersection of two rapidly evolving communities.
