Token2049 Singapore
Token2049 is a global Web3 conference known for bringing together leading voices in the crypto space. For Flipster’s event activation in Singapore, I led the development of animated campaign visuals across their large-scale booth displays, social media, and marketing touchpoints.
Brand
Flipster
Role
Illustration, Animation
Year
2025
Project type
2D Animation
Creative Direction
The visual direction explored bold geometric shapes, energetic pacing, and high-contrast compositions inspired by the fast-moving nature of the Web3 space.
Process & Styleframes
The project went through several rounds of creative discussions within the marketing team, to refine the content direction and overall messaging. Once the core content was established, I developed an initial layout and blocking structure to better visualize the composition and flow of the final video.
The Outcome
The visual experience created for Flipster’s presence at Token2049 Singapore was designed to feel dynamic, immersive, and adaptable; forming a cohesive motion language that connected the brand across both physical and digital touchpoints. Designed as part of the booth experience, the animation blended seamlessly into the physical space which created an engaging and lively experience.
